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G-STAR: RAW FOR THE OCEANS

By Kira Heuer

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In case you already haven’t heard about this amazing collaboration, last February famed denim heavyweight G-Star Raw and super producer Pharrell Williams announced a collaborative project with Williams’ eco-minded company Bionic Yarn. After months of meticulous planning they launched their joint venture, the G-Star Raw For the Oceans collection. The line is a long term collaboration between Williams and G-Star that will help to reduce the impact of plastic dumping in the world’s oceans. Raw for the Oceans includes both a men’s and women’s collection comprised of jeans, tees, hats, sweats, and jackets completely made of fabrics constructed using Bionic Yarn recycled plastics. See the collection here!

About The Kira Heuer

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